This personal branding photoshoot was for Stone & Co., an exciting new bespoke wedding planning and design business.
In discussions with Kelsey, the founder of Stone & Co. about both her brand values and ideal client we identified a very clear aesthetic and message that would translate beautifully in several mock ups of a working styling consultation.
Louise Beukes at B.Loved Hive worked with Kelsey to style a fantastic uber luxe wedding breakfast setting. As styling is a crucial part of Stone & Co’s offering and yet is something that isn’t always an easy concept for couples to grasp, it made sense to show Kelsey, not only putting together a beautiful table setting but also interacting with a client to discuss all the exquisite details that she works so hard to pull together for them.
As Stone & Co.’s clients are led by contemporary and chic style and Kelsey works at length with them to create the initial concept and designs for their weddings it was important that the colour palette and mood of the shoot was limited and clearly defined. I love the nod to the modern and minimalist Scandinavian influences that she and Louise incorporated into the styling. As Kelsey is half Norwegian and grew up with that ‘Scandic-Chic’ aesthetic it also helped to portray her own personality, creating an elegant and refined mood but with just enough edge to be authentic.
The styling involved clean lines and cool geometrics from Classic Crockery‘s beautiful metallic edged plates and gold hued cutlery, neutral tones with stunning naturally dyed silks from Kate Cullen and stationery from Judy Broad Calligraphy combined with rich foliage and soft textures from Catherine Short Floral Design.
I photographed Kelsey putting finishing touches to the tablescape, to demonstrate the creativity of her work but also her incredible attention to detail in on-the-day planning.
The second scene that we created in the personal branding photoshoot, was a relaxed office based client consultation, where brides discuss the initial concept and designs for their wedding with Kelsey. I focused on portraying her approachability and on the bespoke nature of her work, so that clients could relate to the rewards of working with a planner and stylist who helps them make their wedding stylish but personal to them,
I incorporated lots of portraits of Kelsey into the shoot, but also lots of the styling items as the mood and colour scheme was so intrinsic to her brand identity. We finished off with a fun champagne tower shot, echoing the luxurious style of Stone & Co.
If you would like to learn more about how a personal branding photoshoot can help you communicate with your ideal client and offer you fresh brand imagery or a lot book, book a free discovery call.
Flowers: Catherine Short Floral Design
Stationery: Judy Broad Calligraphy
Hair and Make Up: Bride and Roses
Props: Classic Crockery
Silks and Linens: Kate Cullen
Venue and Styling Assistance: B.Loved Hive